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Helping Businesses Succeed

I’ve worked with collectors, dealers, auction houses, and investors to optimize their business strategies.

Hypothetical Case Studies

Case Study: Expanding Market Reach for a Regional Coin Dealer
The Challenge: A mid-sized coin dealership based in Central Europe had built a strong reputation in the local market but struggled to expand its customer base internationally. Despite having a high-value inventory of rare and collectible coins, their outdated digital strategy and limited online presence made it difficult to reach new buyers. Their revenue had plateaued, and they were missing out on the increasing demand for online numismatic sales.
The Solution: To help the client break into the global market, I designed a multi-faceted strategy:

1. Digital Transformation & E-Commerce Overhaul

  • Redesigned their outdated website into a professional, user-friendly e-commerce platform.
  • Integrated SEO best practices and digital marketing strategies to improve online visibility.
  • Partnered with major numismatic marketplaces to expand product listings internationally.

2. Targeted International Marketing Strategy

  • Launched multilingual ad campaigns focused on high-demand regions.
  • Developed targeted email marketing campaigns for collectors and investors based on their past purchasing behaviors.
  • Created an educational blog series and YouTube content to establish industry authority and attract organic traffic.

3. Pricing & Logistics Optimization

  • Conducted market research to implement a regional pricing strategy tailored to different customer bases.
  • Optimized shipping partnerships to provide competitive international shipping rates.
  • Developed a seamless return policy and buyer assurance program to build trust with global customers.

4. Remote Sales Team Integration

  • Hired and trained multilingual remote sales representatives to handle international inquiries.
  • Implemented a CRM system to track leads, manage customer relationships, and improve follow-ups.
The Results: Within six months, the dealership:
  • Increased international sales by 45%.
  • Grew online engagement by 300%.
  • Expanded into three new global markets.
  • Achieved a 25% increase in average order value.

This case study showcases my approach to digital transformation, strategic pricing, and targeted marketingin a traditionally offline industry like numismatics.